Driving Impressions

May 28, 2024

The Power of Vehicle Branding with Chobani

When it comes to branding, it’s not a secret that visibility matters. It’s also not a secret that wrapping your vehicles in branded materials is one of the simplest, most cost-effective ways to get thousands of daily impressions. In other words, every company vehicle represents a major marketing opportunity. When Chobani, one of the leading names in the yogurt industry, decided their vehicles needed an updated look, we knew they were making a fantastic marketing decision. When they informed us of their plan to wrap a fleet of 55 tractor-trailers, we couldn’t wait to get started. We were confident that this move would help them sell a lot of yogurt.

Chobani had a strong vision for their vehicles, so while our design team is always involved and appreciated, the heavy lifting for this massive project was done by our production crew. The project was printed and wrapped at Prolifiq Sign Studio, a division of Dataflow that operates out of Edmeston NY. Using state-of-the-art large-format printers, they produced all 55 wraps (which equates to several hundred full-sized vinyl prints) with meticulous attention to detail to ensure color accuracy and longevity. As always, we printed on high-quality vinyl with UV-resistant, weatherproof ink to ensure that, regardless of the weather, Chobani’s fleet would look incredible for years to come. 

Installing a vehicle wrap on a tractor trailer isn’t easy. The wraps (even in their individual pieces) are huge, the lines of the design all need to match up, the material needs to be completely flush with the trailer to avoid bubbles and the surface needs to be spotless to ensure that the vinyl will stay in place once installed. All that, and there are no second chances once you start. There are a million mistakes to be made, but the Edmeston team has been wrapping everything from cars to trailers for a long time, and they made the job look simple.    

Over the course of a few days, the Edmeston team wrapped each and every trailer in Chobani’s fleet, a turnaround time that was only possible due to the dedication of our crew (and a few hours of overtime). With the wraps installed, Chobani’s fleet of tractor trailers took on a new life. Trailers that had once been an unremarkable means of transport had become vibrant moving billboards, reminding Americans on interstates, city streets, and country roads that New York’s favorite yogurt producers were driving with them.  

Experts agree that familiarity with a brand is a major motivator for consumers when making purchasing decisions, meaning investing in your company’s branding is one of the most important marketing strategies available. Chobani’s one time investment will be viewed millions of times, and the effects of that type of reach, while subtle, will no doubt be powerful. If you’re looking to elevate your brand’s visibility with custom vehicle wraps, consider using Dataflow. We have the right technology and the right people to turn your vehicles into powerful marketing tools that drive your brand forward. 

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