Every once in a while we come across a client with a vision that puts us to the test. Such was the case with Card Chords, whose flagship product – a card placed between a guitar’s fretboard and strings to guide beginner players – needed to make a splash at industry trade shows. They had already been turned away by over twenty sign builders before they approached JAX Signs, the specialty signage division of Dataflow.

Their vision was clear: they wanted an oversized guitar neck with LED backlighting and front illumination, showcasing the simplicity and effectiveness of Card Chords’ product. This was just the beginning of the challenge. This project required a blend of woodworking, metalworking, mechanical and electrical expertise, along with seamless coordination between physical and graphic design work. On top of that, the display also had to be easily transportable, breaking down into a shippable crate that could be reassembled for multiple shows.